Strategy
Go-to-Market Strategy
I define the launch strategy that connects product, data and channels to validate the market and accelerate adoption.
Explore serviceCTOProduct ManagerSoftware DeveloperTech Advisor
I turn technical complexity into product clarity.
I help scale-ups accelerate growth by scaling product and engineering teams, fostering a product-driven mindset, and building resilient, scalable solutions.
Currently
CTO @ Venturest
Experience
15+ years
What I do
View all services Services
I partner with founders and teams at the moments where the technical decision shapes business growth.
AI
AI Adoption Program
I take your organisation from curiosity to real AI adoption, with use cases prioritised by impact and a safe implementation plan.
Explore serviceAI
Integration & AI Automation
I integrate your tools and build intelligent automations that remove manual work and free your teams for what matters.
Explore serviceData
Product Tracking & Analytics
I design and implement product analytics so every decision rests on reliable data: tracking, dashboards and a metrics culture.
Explore serviceGrowth
Product-Led Growth
I turn your product into a growth engine: onboarding, activation, viral loops and continuous conversion-focused experimentation.
Explore serviceEngineering
Architecture Scaling & Modernization
I modernise legacy architectures and scale systems to support growth: resilience, performance and practices that last.
Explore serviceAbout me
Technology is my craft. People are my passion.
Over 15 years building and scaling digital products — from writing code to leading engineering teams. I've learned that the real leverage isn't in the tech stack. It's in making the right decisions at the right time.
Today I focus on what matters most to founders and investors: turning technical complexity into product clarity, applying AI practically —not as a buzzword, but as a growth lever— and building engineering cultures that scale without breaking.
As CTO at Venturest I lead the technology and product strategy of a company actively transforming how startups grow. Outside Venturest, I advise scale-ups on product & tech strategy.
15+
Years in product & engineering
14
Companies scaled
3
Countries, distributed teams
180+
Led & mentored
Work
View all case studies Case Studies
Products and teams I've helped build, scale and transform.
Venturest
Building the platform that transforms how startups grow.
CTO · Eng. Manager & Tech Advisor
View case studyCreditas
Enterticket
Ideas
View all posts From the blog
Notes on product, applied AI, architecture and engineering leadership.
AI
What I See When Companies Try to "Adopt AI"
And why many are asking the wrong question.
Jun 17, 2026 · 4 min
Strategy
Modernizing Legacy Systems Without Stopping the Business
Why 'let's rewrite everything' is almost always the wrong answer — and what to do instead.
Jun 15, 2026 · 5 min
Data
Jitsu vs Twilio Segment: How to Reduce the Cost of Your Product Event Pipeline by up to 90%
A real cost comparison between Twilio Segment and Jitsu, with the numbers that led us to migrate at Venturest and a calculator to estimate your own savings.
Jun 12, 2026 · 6 min
Let's work together