Strategy
Go-to-Market Strategy
I define the launch strategy that connects product, data and channels to validate the market and accelerate adoption.
Explore serviceCTOProduct ManagerSoftware DeveloperTech Advisor
I turn technical complexity into product clarity.
I help scale-ups accelerate growth by scaling product and engineering teams, fostering a product-driven mindset, and building resilient, scalable solutions.
Currently
CTO @ Venturest
Experience
17+ years
What I do
View all services Services
I partner with founders and teams at the moments where the technical decision shapes business growth.
AI
AI Adoption Program
I take your organisation from curiosity to real AI adoption, with use cases prioritised by impact and a safe implementation plan.
Explore serviceAI
Integration & AI Automation
I integrate your tools and build intelligent automations that remove manual work and free your teams for what matters.
Explore serviceData
Product Tracking & Analytics
I design and implement product analytics so every decision rests on reliable data: tracking, dashboards and a metrics culture.
Explore serviceGrowth
Product-Led Growth
I turn your product into a growth engine: onboarding, activation, viral loops and continuous conversion-focused experimentation.
Explore serviceEngineering
Architecture Scaling & Modernization
I modernise legacy architectures and scale systems to support growth: resilience, performance and practices that last.
Explore serviceAbout me
Technology is my craft. People are my passion.
Over 17 years building and scaling digital products — from writing code to leading engineering teams. I've learned that the real leverage isn't in the tech stack. It's in making the right decisions at the right time.
Today I focus on what matters most to founders and investors: turning technical complexity into product clarity, applying AI practically —not as a buzzword, but as a growth lever— and building engineering cultures that scale without breaking.
As CTO at Venturest I lead the technology and product strategy of a company actively transforming how startups grow. Outside Venturest, I advise scale-ups on product & tech strategy.
17+
Years in product & engineering
14
Companies scaled
3
Countries, distributed teams
180+
Led & mentored
Work
View all case studies Case Studies
Products and teams I've helped build, scale and transform.
Venturest
Building the platform that transforms how startups grow.
CTO · Eng. Manager & Tech Advisor
View case studyCreditas
Enterticket
Ideas
View all posts From the blog
Notes on product, applied AI, architecture and engineering leadership.
AI
5 mistakes when integrating AI in digital products (and why the chatbot is not the solution)
Lately I open a new app, see they have "added AI" and I already know what I'm going to find: a little bubble in the bottom right corner that opens a chat.
Jul 29, 2026 · 4 min
AI
How to Code with AI Using Spec-Driven Development
Why Claude Code's output depends less on the model and more on what you write before asking for anything. With two real specs from Venturest.
Jul 14, 2026 · 5 min
Leadership
When Management Feels the Team Is Slow
Nine pregnant women do not make a baby in a month. Development is a system of scarce capacity, and the real leverage lies in what we let in, not in pushing harder on what is already inside.
Jul 6, 2026 · 5 min
Let's work together