AI
AI Adoption Program
I take your organisation from curiosity to real AI adoption, with use cases prioritised by impact and a safe implementation plan.
Explore serviceGo-to-Market Strategy
From product to market, focused on real traction.
I define the launch strategy that connects product, data and channels to validate the market and accelerate adoption.
The problem
You build a great product but it doesn't reach the right people, or growth stalls after launch. The team moves on intuition rather than evidence, and every new channel is a bet with no clear return.
My approach
- I define the ICP (ideal customer profile) and a differentiated value proposition grounded in usage data, not assumptions.
- I design the acquisition engine, prioritising channels by cost, scalability and product fit.
- I instrument end-to-end analytics to measure activation, retention and conversion from day one.
- I set up short experimentation cycles to validate messaging, pricing and positioning.
Deliverables
- GTM strategy and positioning document
- Prioritised channel map with hypotheses and metrics
- Funnel model and north-star metrics dashboard
- First-90-days experiment roadmap
Frequently asked
Yes. In fact it's the best moment to instrument analytics properly and avoid rewriting the strategy later.
I define the strategy and support execution with your team, leaving processes and dashboards that last beyond the engagement.
Let's work together
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