Strategy
Go-to-Market Strategy
I define the launch strategy that connects product, data and channels to validate the market and accelerate adoption.
Explore serviceProduct Tracking & Analytics
Decisions driven by data, not opinions.
I design and implement product analytics so every decision rests on reliable data: tracking, dashboards and a metrics culture.
The problem
You don't know which features customers use, where they drop off, or what drives retention. Each team measures its own way and nobody fully trusts the numbers.
My approach
- I define the event model and tracking taxonomy aligned to the business.
- I implement capture with Segment/Jitsu and pipe it to your analytics and BI stack.
- I build activation, retention and conversion dashboards the team uses daily.
- I set up metric-review rituals to build a data culture.
Deliverables
- Tracking plan and event taxonomy
- Capture implementation and data pipelines
- Dashboards in Mixpanel / Amplitude / Metabase
- North-star and guardrail metric definitions
Frequently asked
Segment or Jitsu for capture; Mixpanel, Amplitude, BigQuery/Redshift and Metabase/Looker depending on your context.
Let's work together
Facing a similar challenge?
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What I do
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