Strategy
Go-to-Market Strategy
I define the launch strategy that connects product, data and channels to validate the market and accelerate adoption.
Explore serviceProduct-Led Growth
Make the product your best acquisition channel.
I turn your product into a growth engine: onboarding, activation, viral loops and continuous conversion-focused experimentation.
The problem
You acquire users but few activate, paid conversion is low, and growth leans too much on sales or paid marketing. The product doesn't sell itself.
My approach
- I analyse the funnel to find leaks and the 'aha' moment.
- I redesign onboarding to get users to value as fast as possible.
- I design activation, conversion and expansion experiments with A/B testing.
- I build growth loops inside the product itself.
Deliverables
- Funnel analysis and activation diagnosis
- Redesigned, instrumented onboarding
- Prioritised experiment backlog
- Experimentation framework with Split.io
Frequently asked
Yes. I've applied it in both B2B and B2C; the key is adapting loops and the activation model to your sales motion.
Let's work together
Facing a similar challenge?
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What I do
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