Unifying seven tools into a single content editor.

The challenge

RD Station carried seven scattered legacy tools for email marketing, pop-ups, forms and landing pages. They needed to unify them into a modern editor and lead multiple data, conversion and acquisition teams.

What I did

1. Led the refactoring and migration of the legacy landing-page editor into a unified content editor that replaced seven tools.
2. Led multiple teams: analytics, reporting/dashboards, traffic/lead generation and conversion tools.
3. Established minimal yet effective processes and a high-performance culture.
4. Focused on people development through feedback, recognition and individual growth plans.

Results

• Seven legacy tools replaced by a single unified editor.
• Teams aligned to the product vision with sustainable processes.
• Better conversion, ROI and traffic-acquisition tooling.