Product experimentation at international scale.

The challenge

The product detail page (PDP) of a global luxury e-commerce needed optimisation at international scale, blending product experimentation with engineering resilience to handle massive traffic.

What I did

1. Led the Product Detail Page team at international scale, blending experimentation and engineering optimisation.
2. Drove discovery with A/B tests and user interviews for data-driven decisions.
3. Improved engineering practices by addressing single points of failure.
4. Implemented resilience strategies: circuit breakers, CQRS and reliability patterns.

Results

• Evidence-based, customer-centric product decisions.
• Higher service reliability and resilience.
• A continuous-experimentation culture in the team.