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Product-Led Growth

Make the product your best acquisition channel.

I turn your product into a growth engine: onboarding, activation, viral loops and continuous conversion-focused experimentation.

O problema

You acquire users but few activate, paid conversion is low, and growth leans too much on sales or paid marketing. The product doesn't sell itself.

Minha abordagem

  1. I analyse the funnel to find leaks and the 'aha' moment.
  2. I redesign onboarding to get users to value as fast as possible.
  3. I design activation, conversion and expansion experiments with A/B testing.
  4. I build growth loops inside the product itself.

Entregáveis

  • Funnel analysis and activation diagnosis
  • Redesigned, instrumented onboarding
  • Prioritised experiment backlog
  • Experimentation framework with Split.io

Perguntas frequentes

Yes. I've applied it in both B2B and B2C; the key is adapting loops and the activation model to your sales motion.
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