Product Tracking & Analytics

I design and implement product analytics so every decision rests on reliable data: tracking, dashboards and a metrics culture.

O problema

You don't know which features customers use, where they drop off, or what drives retention. Each team measures its own way and nobody fully trusts the numbers.

Minha abordagem

1. I define the event model and tracking taxonomy aligned to the business.
2. I implement capture with Segment/Jitsu and pipe it to your analytics and BI stack.
3. I build activation, retention and conversion dashboards the team uses daily.
4. I set up metric-review rituals to build a data culture.

Entregáveis

• Tracking plan and event taxonomy
• Capture implementation and data pipelines
• Dashboards in Mixpanel / Amplitude / Metabase
• North-star and guardrail metric definitions

Perguntas frequentes